In the News: Vital Partners Inc.

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This post showcases the media coverage of our client Vital Partners Inc.
It is updated whenever new media coverage is released.


What can employers do to create a better mental health environment in the workplace? Alberta Venture interviewed Vital Partners Inc. co-principal Andrea Shandro on the topic for their March/April 2017 issue.

Here is an excerpt from the article:

If you’re an established organization, it’s never too late to address the problem. Andrea Shandro, principal of the employee benefits firm Vital Partners, says it’s the perfect time in Alberta to cultivate an open and communicative workplace.

The full article can be found in the print issue of the magazine, and on the Alberta Venture website.

Thank you, Alberta Venture, for interviewing Andrea Shandro for your article!


Vital Partners Inc. believes that the foundation of an effective benefits plan is a carefully crafted benefits philosophy. But how can this approach work for non-profit organizations? Andrea Shandro wrote an article on this for Charity Village, the HR partner for recruitment in the Canadian non-profit sector.

Here is an excerpt from the article:

Not-for-profit organizations compete for the same talent as other organizations. Therefore,offering competitive employee benefits is a way to attract talent to the sector, but it also has to be done in a way that is realistic for your organization’s budget and values. You can achieve this by shaping your organization’s benefits philosophy.

The article, called “Finding your benefits philosophy as a nonprofit organization,” was published on March 30, 2016.

Thank you, Charity Village, for publishing Andrea Shandro’s article!


IdeaMensch, the online community for entrepreneurs, has featured Vital Partners Inc. co-principals Andrea Shandro and Jennifer Kirby on their website.

In the interview, Andrea and Jennifer talk about their habits, thoughts, and experiences as entrepreneurs. In this excerpt, they talk about what they do everyday that they recommend all entrepreneurs should do:

Communicate regularly with your team. At Vital Partners, we meet as a team once a week. We talk about our successes and learning opportunities for the week, in addition to cases that we’re working on, technology updates, and projects that need to be done.

We also conduct a daily “huddle” – a 5-minute stand-up meeting to chat about our activities for the day, anything tricky that we’re dealing with, and make sure that we have completed our priority tasks from the previous day.

Read the rest of the interview on the IdeaMensch website.

Thank you IdeaMensch for featuring Vital Partners Inc.


Vital Partners Inc. co-principal Jennifer Kirby was recently interviewed by Business in Calgary on the changing landscape of employee benefits, especially due to the growing age range in the workforce. Here is an excerpt from the article:

“Health and wellness in the workplace is a very hot, trending topic, because it directly impacts two of the three most important workplace priorities,” says Calgary’s Jennifer Kirby, principal at Vital Partners, specializing in benefits planning for entrepreneurial to mid-sized companies.

The full article can be found on page 34 of the January 2016 issue of Business in Calgary, available online and on newsstands.

Thank you Business in Calgary for featuring Jennifer Kirby and Vital Partners Inc.


“How do you maintain motivation in your staff?” That was the question answered by Jennifer Kirby of Vital Partners Inc. in Capital Ideas Calgary, published in the Calgary Herald on November 12, 2015. Here is part of her response:

“We find when staff are kept in the loop and all working towards a common purpose, everyone stays engaged.”

Jennifer’s full response can be found at this link. Thank you Capital Ideas and the Calgary Herald for featuring Jennifer Kirby and Vital Partners Inc. this week!


Vital Partners Inc. is proudly owned by two women entrepreneurs. They recognize the work that needs to be done in helping small business owners navigate their needs and responsibilities.

Principal and Co-Founder Andrea Shandro was featured as a guest blogger by Alberta Women Entrepreneurs, which provides support to Alberta-based women-owned ventures. Her featured article is called “I’m a start-up company, so why would I want to offer benefits”? Here are some of Andrea’s thoughts:

You have services or products that you want to bring to market. Your start-up capital is tight, and you want to make sure that you’re using resources as effectively as possible. Should the cost of benefits be among the expenses you take on as a start-up (or SMB)?

The full article can be found on the Alberta Women Entrepreneurs blog. Thank you AWE for featuring Andrea’s blog this month!


As a company that is focused on small business owners and solo entrepreneurs, Vital Partners Inc. recognizes what small companies can do in terms of sustainability efforts. The company is a member of REAP Calgary, the business association for locally owned businesses that care about the community and the environment. REAP has recognized the efforts of Vital Partners and has nominated them for the 2015 Be Local Awards! Here is part of REAP Calgary’s feature on Vital Partners:

The moment you step into Vital Partners’ office, you instantly feel at ease. It’s a beautiful space-shared office downtown, close to the C-Train for easy accessibility and reduced commuting. Vital Partners was founded by Andrea Shandro and Jennifer Kirby, who are both committed to finding the absolute best insurance plans for their clients.

The full article can be found on REAP Calgary’s website, BeLocal.org. Thank you REAP for recognizing Vital Partners Inc.!


Vital Partners Inc. Principal and Co-Founder Andrea Shandro contributed an article to the Fall issue of HUMANCapital Magazine, the official publication for the Human Resources Institute of Alberta (HRIA). In her article called “Blurred Lines: Human Resources and Healthcare Information,” Andrea delved into the issues surrounding what HR teams can do to take action when renewing their company’s benefit plans. Here is an excerpt:

Health and dental utilization reporting is designed to ensure that employees’ heath information is confidential, which is why insurers do not provide specific data for groups with fewer than 10-15 employees participating in the plan. Otherwise, the plan sponsor might be inclined to identify an employee who is accessing massage treatments or who is being treated for a particular condition and treat him or her differently.

The full article can be found on page 24 of the Fall 2015 issue at this link.

Thank you HRIA and HUMANCapital Magazine for publishing Andrea’s article this month.


The needs of employees are changing, both in and out of the workplace. Business in Calgary published an article on the matter in their September issue, and Vital Partners Inc. Principal and Co-Founder Jennifer Kirby was one of the local experts featured. Here is an excerpt from the article, entitled “Physical and Mental Health in the Workplace”:

According to Jennifer Kirby, principal with Calgary-based Vital Partners, “Although it’s really catching on nationally, with recruitment or retention, company wellness plans are popular in Alberta workplaces – from individual employee health and wellness spending accounts, fitness or gym memberships, allowances toward equipment, on-site yoga classes, boot camps and more.

The full article can be found in print, and online at this link. Thank you Business in Calgary for including Jennifer Kirby and Vital Partners Inc.


Andrea Shandro of Vital Partners Inc. is the main featured entrepreneur in this week’s Capital Ideas Edmonton! Published in the July 22, 2015 issue of the Edmonton Journal, Andrea answered the question, “How does your business give back to the community?” Here is part of her response:

“As a team, we select themes for our donations. This year, our themes are community economic development, children, and health.”

You can also find Andrea’s full response here at this link. Thank you Capital Ideas Edmonton and Edmonton Journal for including Andrea Shandro and Vital Partners Inc.!


Capital Ideas Calgary has once again featured one of the principals and co-founders of Vital Partners Inc. This time, Jennifer Kirby answered the Capital Question, “How do you keep current with trends in your industry?” Here is part of Jennifer’s response:

“We follow legislative updates and recent trends through industry publications and blogs. Insurers and wholesalers are also excellent resources for upcoming product changes and updates.”

Jennifer Kirby’s full response can be found in the May 28, 2015 issue of the Calgary Herald, and at this link.

Thank you Capital Ideas Calgary for selecting Jennifer Kirby’s response this week!


Vital Partners’ Principal and Co-Founder Andrea Shandro was one of entrepreneurs featured by Capital Ideas Calgary in the Calgary Herald on April 16, 2015. Andrea answered the question, “How are you being innovative in your business?” See part of her response below:

“This year Vital Partners became a seperate entity from its affiliated brand Vital Benefits. Vital Partners arose from a desire to cater to the specific needs of small businesses and entrepreneurs”

Thank you Capital Ideas for including Andrea!


The launch of Vital Partners was covered in Benefits Canada, the country’s most influential pension and benefits publication for decision-makers in Canadian workplaces. Check out this excerpt from the article:

Vital Benefits, a Calgary-based insurance and benefits firm, is launching a new affiliate brand, Vital Partners. The new entity will manage the insurance needs of small business and entrepreneur clients.

Click here to read the full article. Thank you Benefits Canada for sharing the news!

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