Social Media

Questions for the PR Industry: Sheri Doyle

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the June edition of ‘Questions for the PR Industry’ we chatted with Sheri Doyle, who has worked in various communications positions for provincial governments across Canada, and helped lead the Government of Alberta’s social media response during the 2016 Wood Buffalo wildfire.


Check on Your Initiatives with an Annual PR Checklist

By: Heidi Gammuac, Senior Content Manager at The Agency

We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the new calendar year is also a great time to check in on your PR initiatives and strategies from the past year and to assess what worked, what you can improve on, and what new things you can add to your program.

Here are some of the items we have on our annual PR checklist:


Grabbing the Social Bull by the Horns in 2016

by Heidi Gammuac, Content & Editorial Manager | @TheAgencyHeidi

We’re currently in the thick of the Calgary Stampede, an annual 10-day event celebrating our city’s western heritage and culture. In 2013, during the Stampede, The Agency put on Content Saloon, a half-day event that brought together social media rock stars for an informative panel discussion on what it takes to make a great social media brand.


The Basic Rules of SEO


Guest Blog By: Michael Wynn, Creative Director, InkPlot | @InkPlotYYC

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. (more…)