We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the April edition of ‘Questions for the PR Industry’ we chatted with Krystal Covington, Director of PR at Natural Grocers and Founder and CEO of Women of Denver. Krystal is an expert in the art of influence, and personal branding. She has led the launch of multi-million dollar projects and worked directly with CEOs of small and large businesses. She is also a TEDx presenter, national speaker and trainer.
Did you know that PR is more than just media relations and parties? There are a lot of misconceptions and bad stereotypes about what exactly people in the PR industry do. This is because it is a constantly evolving profession. So, we rounded up some resources to help people gain a better understanding of our industry:
Did you know that effective PR starts with a good PR strategy? That stunt that seemed so spontaneous probably took months of planning. That story in the latest issue of Avenue Calgary – it was pitched 7 months ago. Strategy is a huge component of the work we do, so we rounded up some of best articles we could find with advice on how to build a good one:
Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After getting to know a new client and identifying their PR needs, we formulate a step-by-step guide that serves as a roadmap for the campaign roll-out. Here are some of the components that we use for our public relations strategies – our “plans”.
We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the February edition of ‘Questions for the PR Industry’ we chatted with Grace Garland,Head of PR at MVF, a leading international customer generation company which combines cross-channel marketing with technology to provide a scalable source of new customers to businesses all over the world. They have several in-house brands including Expert Market, MoveHub and The Eco Experts.