PR

Questions for Journalists: Alastair Goldfisher

We have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Alastair Goldfisher, venture capital editor for Buyouts Insider, contributing to Venture Capital Journal and PE Hub. Alastair primarily reports on venture firms and their startups, pretty much anything to do with fundraising, investment trends, sector analysis, personnel news and other topics worldwide about the VC industry. Alastair has worked as a business journalist since 1994. He’s been with the Buyouts Insider group since 2003. Previously, he was the founding editor of California CEO and before that was a reporter with the Silicon Valley Business Journal. He lives in the San Francisco Bay Area.

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Questions for the PR Industry: Krystal Covington

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the April edition of ‘Questions for the PR Industry’ we chatted with Krystal Covington, Director of PR at Natural Grocers and Founder and CEO of Women of Denver. Krystal is an expert in the art of influence, and personal branding. She has led the launch of multi-million dollar projects and worked directly with CEOs of small and large businesses. She is also a TEDx presenter, national speaker and trainer.

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This Month in Public Relations: PR Strategies

PR

Did you know that effective PR starts with a good PR strategy? That stunt that seemed so spontaneous probably took months of planning. That story in the latest issue of Avenue Calgary – it was pitched 7 months ago. Strategy is a huge component of the work we do, so we rounded up some of best articles we could find with advice on how to build a good one:

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The Puzzle Pieces That Make Up PR Strategies


via GIPHY

Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After getting to know a new client and identifying their PR needs, we formulate a step-by-step guide that serves as a roadmap for the campaign roll-out. Here are some of the components that we use for our public relations strategies – our “plans”.

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