There’s a lot of things that can go horribly wrong with PR when you’re in the middle of a crisis. Communications messaging and the fine nuances around what spokespeople say in times of crisis for a company, brand, or event matter. That’s why we recommend that all companies put together a very basic crisis communications plan – it can be as simple as a few key messages on a piece of paper.
Note: Yes, "role" and "roll" are different words, but enjoy this puppy roll GIF anyway.
By Heidi Gammuac, Senior Content Manager | @TheAgencyHeidi
Creating content has become a much larger piece of the PR (strategy) pie, especially over the last few years. Where media relations used to be a higher priority, content has become an equal player.
Content’s rise to become “King” is due to the natural progression of the changing communications landscape. Organizations now have more access than ever before to channels where they can distribute their message. They are not limited to only blogs and social media, but have access to other platforms such as podcasts and newsletters. At the same time, newsrooms have become smaller, which has made securing traditional media coverage (aka media relations) increasingly challenging.
Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After getting to know a new client and identifying their PR needs, we formulate a step-by-step guide that serves as a roadmap for the campaign roll-out. Here are some of the components that we use for our public relations strategies – our “plans”.
All good PR campaigns start from a specific strategy. This strategy should aim to accomplish a specific goal and consequently an objective. The goal might be to gain the attention of a new demographic or the trust of your target audience after a crisis. The objective is more tangible, for example it could be to grow daily active users on your system by 10%. Whatever your goal, applying strategic thinking to a communications program is the cornerstone for creating successful outcomes.