Journalists

The Top 5 Media Relations Dos and Don’ts in a Changing Media Landscape


via GIPHY

by Melanie Tapper, Communications Assistant | @MTapperPR

 
In today’s world of media relations, it is more important than ever to maintain good relationships with the news outlets, publications, and journalists who cover the brands you work with because their time is more valuable than ever! When you look around, you will quickly notice that the media landscape is shifting. Media outlets are shrinking. This is leaving assignment editors, publishers, and journalists with fewer resources to work with, yet tighter deadlines to meet as the demand for news is now instant. You may be wondering, “What does this mean for PR professionals who practice media relations?”

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Questions for Journalists: Lee Rickwood

We have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Lee Rickwood, an independent contractor who has worked in broadcast TV & radio, magazine publishing and digital media production. He is also the Contributing Editor at WhatsYourTech.ca.

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Questions for Journalists: Alastair Goldfisher

We have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Alastair Goldfisher, venture capital editor for Buyouts Insider, contributing to Venture Capital Journal and PE Hub. Alastair primarily reports on venture firms and their startups, pretty much anything to do with fundraising, investment trends, sector analysis, personnel news and other topics worldwide about the VC industry. Alastair has worked as a business journalist since 1994. He’s been with the Buyouts Insider group since 2003. Previously, he was the founding editor of California CEO and before that was a reporter with the Silicon Valley Business Journal. He lives in the San Francisco Bay Area.

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Questions for Journalists: Prateek Jose

We have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Prateek Jose, a technology journalist from India with bylines at Snapmunk and Gizmodo India. He also works as a marketing strategist at Wirality, a new media marketing agency.

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Questions for Journalists: Josh Dehaas

Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Josh Dehaas, a freelance digital journalist based in Toronto. He writes mostly about politics for CTV News, education for Maclean’s, and real estate for Toronto Life. (more…)