Spring Cleaning: Keeping your lists, data, and other resources up-to-date

Your tactics are only as good as the data that you start with. That’s true not only for public relations, but also for business in general. Working in PR entails gathering, monitoring, and [...]

This Month in Public Relations: Holiday Charity Initiatives

No matter what holiday you’re celebrating this month, December is the season of giving. In the PR world, this means that your company or clients may want to launch holiday charity initiatives to [...]