Content

The Role of Content in Your PR Strategy

via GIPHY

Note: Yes, "role" and "roll" are different words, but enjoy this puppy roll GIF anyway.
 
By Heidi Gammuac, Senior Content Manager | @TheAgencyHeidi

Creating content has become a much larger piece of the PR (strategy) pie, especially over the last few years. Where media relations used to be a higher priority, content has become an equal player.

Content’s rise to become “King” is due to the natural progression of the changing communications landscape. Organizations now have more access than ever before to channels where they can distribute their message. They are not limited to only blogs and social media, but have access to other platforms such as podcasts and newsletters. At the same time, newsrooms have become smaller, which has made securing traditional media coverage (aka media relations) increasingly challenging.

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The Basic Rules of SEO

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Guest Blog By: Michael Wynn, Creative Director, InkPlot | @InkPlotYYC

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. (more…)