The Role of Content in Your PR Strategy


Note: Yes, "role" and "roll" are different words, but enjoy this puppy roll GIF anyway.
By Heidi Gammuac, Senior Content Manager | @TheAgencyHeidi

Creating content has become a much larger piece of the PR (strategy) pie, especially over the last few years. Where media relations used to be a higher priority, content has become an equal player.

Content’s rise to become “King” is due to the natural progression of the changing communications landscape. Organizations now have more access than ever before to channels where they can distribute their message. They are not limited to only blogs and social media, but have access to other platforms such as podcasts and newsletters. At the same time, newsrooms have become smaller, which has made securing traditional media coverage (aka media relations) increasingly challenging.


Best of ‘Questions for the PR Industry’

Qs for PR pt 2 (1)

By: Kelsey Marklund, Account Executive at The Agency | @TheAgencyKelsey

Earlier this month we reminisced on some of the responses we’ve received from PR professionals through our ‘Questions for the PR Industry’ series. With so many great answers, we thought we’d close out May with another roundup, this time to the question, ‘Why do you work in PR/communications?’ (more…)

Questions for the PR Industry: Michelle Garrett

2016 Questions for PREach month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For our latest edition of ‘Questions for the PR Industry’ we spoke with Michelle Garrett, PR consultant, strategist, and award-winning writer. (more…)