Note: Yes, "role" and "roll" are different words, but enjoy this puppy roll GIF anyway.
By Heidi Gammuac, Senior Content Manager | @TheAgencyHeidi
Creating content has become a much larger piece of the PR (strategy) pie, especially over the last few years. Where media relations used to be a higher priority, content has become an equal player.
Content’s rise to become “King” is due to the natural progression of the changing communications landscape. Organizations now have more access than ever before to channels where they can distribute their message. They are not limited to only blogs and social media, but have access to other platforms such as podcasts and newsletters. At the same time, newsrooms have become smaller, which has made securing traditional media coverage (aka media relations) increasingly challenging.
Earlier this month we reminisced on some of the responses we’ve received from PR professionals through our ‘Questions for the PR Industry’ series. With so many great answers, we thought we’d close out May with another roundup, this time to the question, ‘Why do you work in PR/communications?’(more…)
Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry. For this month’s edition of ‘Questions for Journalists’ we spoke with Toronto-based journalist, videographer, and digital media strategist Takara Small.(more…)
Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For our latest edition of ‘Questions for the PR Industry’ we spoke with Michelle Garrett, PR consultant, strategist, and award-winning writer. (more…)