This Month in Public Relations: Startups and PR

Last month, we saw a contributed article on TechCrunch that broadly proclaimed that startups should not hire PR agencies. While it did garner some attention especially on social media, there was also significant feedback from PR professionals explaining why the original article painted the industry in broad strokes. We’ve rounded up some articles that may help improve the startup-agency dynamic.

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An Open Letter to Startups on PR

Every so often we find articles warning startups against working with PR agencies. Most recently, TechCrunch published this contributed article alleging that “PR agencies are like great white sharks when it comes to freshly founded startups.” Here’s why we don’t agree.

Dear Startup,

Congratulations! You have begun your journey of entrepreneurship. What was once an idea is now a business. Not only are you excited about your company – other people are too, like potential employees, customers, and investors. You’re ready for the world to hear about you, and PR is a great way to do that.

At this point, we may come on to your radar to talk about how you can start with kicking-off your PR efforts. This is where we will tell you to stop before you get ahead of yourself. In layman’s terms – don’t put the cart before the horse.

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Press Release: NACO Academy releases first ever study on support for early-stage Canadian companies

FOR IMMEDIATE RELEASE
December 13, 2016

TORONTO, December 13, 2016 – The latest report to be released by the National Angel Capital Organization (NACO) is the first study of its kind in Canada. The 2015 Report on Early-Stage Support for Canadian Companies has set a baseline for ongoing study of the comparisons in the viewpoints of the various players within the technology and innovation sector. It brings together the different thoughts from Angel investors, VCs, incubators and accelerators, and entrepreneurs and compares them against each other.

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Questions for the PR Industry: Will Tigley

Each month we have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the December edition of ‘Questions for the PR Industry’ we chatted with Will Tigley, Communications Specialist at Agrium and President of IABC Calgary. Will is an active member of the community, both within the communications industry and in Calgary. He is also the Senior Editor and News Director at Mabuhay Calgary, the monthly newsletter of the Filipino community in Calgary.

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