Our Favourite Commercials from Super Bowl LI

It’s the most wonderful time of the year – for spectators like us to check out what advertisers have come up with for one of the most viewed sporting events in the world. (Okay, the football game this year was actually pretty epic too…)

This year, as we all know, the Super Bowl took place during a particularly divisive time in US history, and we were curious to see if brands would choose to make political statements with their ads. In the past, brands have stumbled when they waded into political commentary, so it’s interesting to see how they chose to walk this fine line, if they acknowledged it at all.

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Check on Your Initiatives with an Annual PR Checklist

By: Heidi Gammuac, Senior Content Manager at The Agency

We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the new calendar year is also a great time to check in on your PR initiatives and strategies from the past year and to assess what worked, what you can improve on, and what new things you can add to your program.

Here are some of the items we have on our annual PR checklist:

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Press Release: Next generation food app ClickDishes receives $1.6M in funding

FOR IMMEDIATE RELEASE
January 26, 2017

The new mobile app improves take-out and in-restaurant ordering

Calgary, AB & Vancouver, BC – Canada – The team behind the successful online food service Nomme is excited to bring their next innovative technology solution to the market: ClickDishes Inc. After closing $1.6 Million in early stage funding from angel investors in Canada and Asia, the founders are excited to launch their next food service app.

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Questions for Journalists: Josh Dehaas

Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Josh Dehaas, a freelance digital journalist based in Toronto. He writes mostly about politics for CTV News, education for Maclean’s, and real estate for Toronto Life. (more…)