It’s the most wonderful time of the year – for spectators like us to check out what advertisers have come up with for one of the most viewed sporting events in the world. (Okay, the football game this year was actually pretty epic too…)
This year, as we all know, the Super Bowl took place during a particularly divisive time in US history, and we were curious to see if brands would choose to make political statements with their ads. In the past, brands have stumbled when they waded into political commentary, so it’s interesting to see how they chose to walk this fine line, if they acknowledged it at all.
It’s 2017! This means it’s time to see how our 2016 initiatives worked out and to develop new ones for 2017. We’ve gathered a few articles that share tips on how to assess last year’s efforts, and how to tune-up or implement new programs:
By: Heidi Gammuac, Senior Content Manager at The Agency
We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the new calendar year is also a great time to check in on your PR initiatives and strategies from the past year and to assess what worked, what you can improve on, and what new things you can add to your program.
Here are some of the items we have on our annual PR checklist:
The new mobile app improves take-out and in-restaurant ordering
Calgary, AB & Vancouver, BC – Canada – The team behind the successful online food service Nomme is excited to bring their next innovative technology solution to the market: ClickDishes Inc. After closing $1.6 Million in early stage funding from angel investors in Canada and Asia, the founders are excited to launch their next food service app.
Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Josh Dehaas,a freelance digital journalist based in Toronto. He writes mostly about politics for CTV News, education for Maclean’s, and real estate for Toronto Life.(more…)