News and views from The Agency. 

Questions for the PR Industry – March 2015

As part of a new blog series here at The Agency, we have been reaching out to notable communications professionals to ask them a few questions about their experiences in the industry. For our [...]

This Month in Public Relations – February 2015

This month in public relations we’re bringing you a collection of some of the internet’s best stories about pitching the media.

Press Release: AVAC Ltd. Partner in Finistere Ventures $150M FVII Fund

FOR IMMEDIATE RELEASE February 26, 2015 AVAC Ltd. and Bayer CropScience are founding partners in Finistere Ventures latest Ag Tech Fund Calgary, AB – AVAC Ltd. is pleased to announce the first [...]

Press Release: AVAC announces launch of Verdex Capital, a new brand focused on Ag Tech

FOR IMMEDIATE RELEASE February 24, 2015 Alberta, Canada – AVAC Ltd., a private Canadian company that invests in promising early stage ventures, today announced the launch of their latest brand, [...]

Pitching 101 Part 3: Writing Your Pitch (KISS)

By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it [...]