This Month in PR

This Month in Public Relations: PR Strategies


Did you know that effective PR starts with a good PR strategy? That stunt that seemed so spontaneous probably took months of planning. That story in the latest issue of Avenue Calgary – it was pitched 7 months ago. Strategy is a huge component of the work we do, so we rounded up some of best articles we could find with advice on how to build a good one:


This Month in Public Relations: Startups and PR

Last month, we saw a contributed article on TechCrunch that broadly proclaimed that startups should not hire PR agencies. While it did garner some attention especially on social media, there was also significant feedback from PR professionals explaining why the original article painted the industry in broad strokes. We’ve rounded up some articles that may help improve the startup-agency dynamic.