This Month in PR

This Month in Public Relations: Crisis Communications 101

PR

Crisis Comms. It’s a entire specialty for PR Practitioners, and one that we can spend our entire career honing our skills in and helping clients with. Though there are Crisis Communications Specialists (aka experts) who get brought in when s#*t really hits the fan, it’s important that every PR person has a good foundation in crisis communications so that they are prepared for the inevitable day when things go sideways. Check out these resources that we’ve rounded up for you in June’s ‘This Month in Public Relations’ post:

(more…)

This Month in Public Relations: The Good, The Bad, and The Ugly of PR Practices

PR

Anyone who spends five seconds looking can find examples of bad PR practices. In April, there were three HUGE PR disasters – United Airlines’ violent passenger removal, Pepsi’s ad faux-pas, and #FyreFestival. It can be harder to find out what is actually effective and works in the PR industry. So, we’ve rounded up some resources for you in April’s ‘This Month in Public Relations’ post:

(more…)

This Month in Public Relations: PR Strategies

PR

Did you know that effective PR starts with a good PR strategy? That stunt that seemed so spontaneous probably took months of planning. That story in the latest issue of Avenue Calgary – it was pitched 7 months ago. Strategy is a huge component of the work we do, so we rounded up some of best articles we could find with advice on how to build a good one:

(more…)