This Month in PR

This Month in Public Relations: Leveraging PR Opportunities at Conferences and Trade Shows

PR

Some professionals love them and others hate them, but did you know there are all kinds of PR opportunities to be leveraged at conferences and trade shows? Whether you’re attending as an exhibitor, a speaker, or a guest, there are big PR opportunities most professionals don’t take advantage of that can help spread the word about your brand. So, we’ve come up with some resources for you to check out in July’s ‘This Month in Public Relations’ post to help you understand where you can leverage these PR opportunities:

(more…)

This Month in Public Relations: Crisis Communications 101

PR

Crisis Comms. It’s a entire specialty for PR Practitioners, and one that we can spend our entire career honing our skills in and helping clients with. Though there are Crisis Communications Specialists (aka experts) who get brought in when s#*t really hits the fan, it’s important that every PR person has a good foundation in crisis communications so that they are prepared for the inevitable day when things go sideways. Check out these resources that we’ve rounded up for you in June’s ‘This Month in Public Relations’ post:

(more…)

This Month in Public Relations: The Good, The Bad, and The Ugly of PR Practices

PR

Anyone who spends five seconds looking can find examples of bad PR practices. In April, there were three HUGE PR disasters – United Airlines’ violent passenger removal, Pepsi’s ad faux-pas, and #FyreFestival. It can be harder to find out what is actually effective and works in the PR industry. So, we’ve rounded up some resources for you in April’s ‘This Month in Public Relations’ post:

(more…)