Anyone who spends five seconds looking can find examples of bad PR practices. In April, there were three HUGE PR disasters – United Airlines’ violent passenger removal, Pepsi’s ad faux-pas, and #FyreFestival. It can be harder to find out what is actually effective and works in the PR industry. So, we’ve rounded up some resources for you in April’s ‘This Month in Public Relations’ post:
Did you know that PR is more than just media relations and parties? There are a lot of misconceptions and bad stereotypes about what exactly people in the PR industry do. This is because it is a constantly evolving profession. So, we rounded up some resources to help people gain a better understanding of our industry:
Did you know that effective PR starts with a good PR strategy? That stunt that seemed so spontaneous probably took months of planning. That story in the latest issue of Avenue Calgary – it was pitched 7 months ago. Strategy is a huge component of the work we do, so we rounded up some of best articles we could find with advice on how to build a good one:
It’s 2017! This means it’s time to see how our 2016 initiatives worked out and to develop new ones for 2017. We’ve gathered a few articles that share tips on how to assess last year’s efforts, and how to tune-up or implement new programs:
Last month, we saw a contributed article on TechCrunch that broadly proclaimed that startups should not hire PR agencies. While it did garner some attention especially on social media, there was also significant feedback from PR professionals explaining why the original article painted the industry in broad strokes. We’ve rounded up some articles that may help improve the startup-agency dynamic.