The Agency

Introducing The Agency’s newest team member: Melanie Tapper

The Agency is happy to announce the recent hire of its new Communications Assistant, Melanie Tapper.

Melanie is a second-year Bachelor of Communications Public Relations student from Mount Royal University (MRU). Before joining The Agency, Melanie had the opportunity to gain communications experience with an Alberta non-profit that supports youth, as well as work on a number of PR volunteer projects. Melanie is excited to join The Agency team and learn more about agency work.

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This Month in Public Relations: The Good, The Bad, and The Ugly of PR Practices

PR

Anyone who spends five seconds looking can find examples of bad PR practices. In April, there were three HUGE PR disasters – United Airlines’ violent passenger removal, Pepsi’s ad faux-pas, and #FyreFestival. It can be harder to find out what is actually effective and works in the PR industry. So, we’ve rounded up some resources for you in April’s ‘This Month in Public Relations’ post:

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Questions for the PR Industry: Krystal Covington

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the April edition of ‘Questions for the PR Industry’ we chatted with Krystal Covington, Director of PR at Natural Grocers and Founder and CEO of Women of Denver. Krystal is an expert in the art of influence, and personal branding. She has led the launch of multi-million dollar projects and worked directly with CEOs of small and large businesses. She is also a TEDx presenter, national speaker and trainer.

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More Than Champagne and Parties: The Other Side of PR

By: Meghan Somers, Account Director at The Agency, @TheAgencyMeghan

Pop culture is the root of a lot of misconceptions about the PR industry. We hear a lot of the following: “I want to plan parties like Samantha from Sex and the City.” Or “I want to gladiate my way through problems on a national scale like Olivia Pope & Associates.” Also, we can’t forget “I want to talk and ‘spin’ a situation so that I can push through controversial ideas – or public figures” (see Thank You for Smoking, Hancock, etc.).

There are actual seeds of truth in the above pop culture examples, but in all honesty PR work has more to it than parties, spin, and spin control. As the business world has evolved, so has the role of public relations and the PR practitioner. Though there is still a need for PRs who are media relations specialists, as it is a large part of the job, PR has evolved to tie in marketing and communications as well.

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