The Agency

Questions for Journalists: July 2017

We have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Lee Rickwood, an independent contractor who has worked in broadcast TV & radio, magazine publishing and digital media production. He is also the Contributing Editor at WhatsYourTech.ca.

Lee Rickwood
Independent Contractor/Contributing Editor, WhatsYourTech.ca

 

 

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This Month in Public Relations: Crisis Communications 101

PR

Crisis Comms. It’s a entire specialty for PR Practitioners, and one that we can spend our entire career honing our skills in and helping clients with. Though there are Crisis Communications Specialists (aka experts) who get brought in when s#*t really hits the fan, it’s important that every PR person has a good foundation in crisis communications so that they are prepared for the inevitable day when things go sideways. Check out these resources that we’ve rounded up for you in June’s ‘This Month in Public Relations’ post:

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Questions for the PR Industry: Sheri Doyle

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the June edition of ‘Questions for the PR Industry’ we chatted with Sheri Doyle, who has worked in various communications positions for provincial governments across Canada, and helped lead the Government of Alberta’s social media response during the 2016 Wood Buffalo wildfire.

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The Top 5 Dos and Don’ts of Crisis Communications

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By Arleigh Vasconcellos, Principal | @ArleighGV

There’s a lot of things that can go horribly wrong with PR when you’re in the middle of a crisis. Communications messaging and the fine nuances around what spokespeople say in times of crisis for a company, brand, or event matter. That’s why we recommend that all companies put together a very basic crisis communications plan – it can be as simple as a few key messages on a piece of paper.

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The Role of Content in Your PR Strategy

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Note: Yes, "role" and "roll" are different words, but enjoy this puppy roll GIF anyway.
 
By Heidi Gammuac, Senior Content Manager | @TheAgencyHeidi

Creating content has become a much larger piece of the PR (strategy) pie, especially over the last few years. Where media relations used to be a higher priority, content has become an equal player.

Content’s rise to become “King” is due to the natural progression of the changing communications landscape. Organizations now have more access than ever before to channels where they can distribute their message. They are not limited to only blogs and social media, but have access to other platforms such as podcasts and newsletters. At the same time, newsrooms have become smaller, which has made securing traditional media coverage (aka media relations) increasingly challenging.

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