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Questions for the PR Industry: Krystal Covington

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the April edition of ‘Questions for the PR Industry’ we chatted with Krystal Covington, Director of PR at Natural Grocers and Founder and CEO of Women of Denver. Krystal is an expert in the art of influence, and personal branding. She has led the launch of multi-million dollar projects and worked directly with CEOs of small and large businesses. She is also a TEDx presenter, national speaker and trainer.

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Press Release: Calgary’s first indoor archery tag arena to open April 14, 2017

FOR IMMEDIATE RELEASE
April 4, 2017

Growing new sport combines dodgeball and archery

Calgary, Canada –  Have you ever wanted to shoot a bow and arrow like Katniss Everdeen or Robin Hood? Now you can. Archery Games Calgary, the city’s first indoor archery tag arena, is opening on April 14, 2017 at Unit #22 2015 32 Ave NE.

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More Than Champagne and Parties: The Other Side of PR

By: Meghan Somers, Account Director at The Agency, @TheAgencyMeghan

Pop culture is the root of a lot of misconceptions about the PR industry. We hear a lot of the following: “I want to plan parties like Samantha from Sex and the City.” Or “I want to gladiate my way through problems on a national scale like Olivia Pope & Associates.” Also, we can’t forget “I want to talk and ‘spin’ a situation so that I can push through controversial ideas – or public figures” (see Thank You for Smoking, Hancock, etc.).

There are actual seeds of truth in the above pop culture examples, but in all honesty PR work has more to it than parties, spin, and spin control. As the business world has evolved, so has the role of public relations and the PR practitioner. Though there is still a need for PRs who are media relations specialists, as it is a large part of the job, PR has evolved to tie in marketing and communications as well.

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In the News: Vital Partners Inc.

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This post showcases the media coverage of our client Vital Partners Inc.
It is updated whenever new media coverage is released.


What can employers do to create a better mental health environment in the workplace? Alberta Venture interviewed Vital Partners Inc. co-principal Andrea Shandro on the topic for their March/April 2017 issue.

Here is an excerpt from the article:

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