About The Agency

Posts by The Agency:

Press Release: Next generation food app ClickDishes receives $1.6M in funding

January 26, 2017

The new mobile app improves take-out and in-restaurant ordering

Calgary, AB & Vancouver, BC – Canada – The team behind the successful online food service Nomme is excited to bring their next innovative technology solution to the market: ClickDishes Inc. After closing $1.6 Million in early stage funding from angel investors in Canada and Asia, the founders are excited to launch their next food service app.


Questions for Journalists: Josh Dehaas

Each month we reach out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Josh Dehaas, a freelance digital journalist based in Toronto. He writes mostly about politics for CTV News, education for Maclean’s, and real estate for Toronto Life. (more…)

This Month in Public Relations: Startups and PR

Last month, we saw a contributed article on TechCrunch that broadly proclaimed that startups should not hire PR agencies. While it did garner some attention especially on social media, there was also significant feedback from PR professionals explaining why the original article painted the industry in broad strokes. We’ve rounded up some articles that may help improve the startup-agency dynamic.


An Open Letter to Startups on PR

Every so often we find articles warning startups against working with PR agencies. Most recently, TechCrunch published this contributed article alleging that “PR agencies are like great white sharks when it comes to freshly founded startups.” Here’s why we don’t agree.

Dear Startup,

Congratulations! You have begun your journey of entrepreneurship. What was once an idea is now a business. Not only are you excited about your company – other people are too, like potential employees, customers, and investors. You’re ready for the world to hear about you, and PR is a great way to do that.

At this point, we may come on to your radar to talk about how you can start with kicking-off your PR efforts. This is where we will tell you to stop before you get ahead of yourself. In layman’s terms – don’t put the cart before the horse.