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Questions for the PR Industry – March 2015

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part of a new blog series here at The Agency, we have been reaching out to notable communications professionals to ask them a few questions about their experiences in the industry. For our first post we chatted with PR professional Allison MacKenzie, a member of the Faculty of Communications Studies at Mount Royal University.


Press Release: AVAC Ltd. Partner in Finistere Ventures $150M FVII Fund


February 26, 2015

AVAC Ltd. and Bayer CropScience are founding partners in
Finistere Ventures latest Ag Tech Fund

Calgary, AB – AVAC Ltd. is pleased to announce the first closing of the Finistere Ventures FVII Fund, a new $150M Ag Tech Fund. AVAC is a founding partner in the FVII Fund alongside Bayer CropScience and another global strategic partner. The Fund’s mandate is to identify and invest in world-class technologies across early to growth stage companies in the agriculture technology (Ag Tech) space.


Pitching 101 Part 3: Writing Your Pitch (KISS)

Pitching 101 pt. 3

By: Meghan Somers, Senior Account Manager at The Agency | @TheAgencyMeghan

Media Relations has long been a cornerstone of PR. Though not as all-encompassing for agencies and practitioners as it used to be, it is still an important skill every person who enters the profession needs to have. (more…)