aclaro softworks inc. to exhibit new software at NAPE Summit February 16 to 17, 2017
Houston, U.S. & Calgary, Canada – aclaro softworks inc. is excited to announce the release of a pre-configured version of their industry leading petroLook Reserves platform. The new version of petroLook Reserves is tailored for easy implementation and use by U.S. operators of any size.
We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the February edition of ‘Questions for the PR Industry’ we chatted with Grace Garland,Head of PR at MVF, a leading international customer generation company which combines cross-channel marketing with technology to provide a scalable source of new customers to businesses all over the world. They have several in-house brands including Expert Market, MoveHub and The Eco Experts.
It’s the most wonderful time of the year – for spectators like us to check out what advertisers have come up with for one of the most viewed sporting events in the world. (Okay, the football game this year was actually pretty epic too…)
This year, as we all know, the Super Bowl took place during a particularly divisive time in US history, and we were curious to see if brands would choose to make political statements with their ads. In the past, brands have stumbled when they waded into political commentary, so it’s interesting to see how they chose to walk this fine line, if they acknowledged it at all.
It’s 2017! This means it’s time to see how our 2016 initiatives worked out and to develop new ones for 2017. We’ve gathered a few articles that share tips on how to assess last year’s efforts, and how to tune-up or implement new programs:
By: Heidi Gammuac, Senior Content Manager at The Agency
We are just about at the end of the first month of the year. You have most likely shaken off the post-holiday blues and have settled into your routine. However, the start of the new calendar year is also a great time to check in on your PR initiatives and strategies from the past year and to assess what worked, what you can improve on, and what new things you can add to your program.
Here are some of the items we have on our annual PR checklist: