The Top 5 Media Relations Dos and Don’ts in a Changing Media Landscape


by Melanie Tapper, Communications Assistant | @MTapperPR

In today’s world of media relations, it is more important than ever to maintain good relationships with the news outlets, publications, and journalists who cover the brands you work with because their time is more valuable than ever! When you look around, you will quickly notice that the media landscape is shifting. Media outlets are shrinking. This is leaving assignment editors, publishers, and journalists with fewer resources to work with, yet tighter deadlines to meet as the demand for news is now instant. You may be wondering, “What does this mean for PR professionals who practice media relations?”


Questions for the PR Industry: Andrea Davis-Yue

We have been reaching out to notable communications professionals to ask them a few questions about their experiences and interests, with the goal of providing some insights to others in the industry. For the June edition of ‘Questions for the PR Industry’ we chatted with Andrea Davis-Yue. Spanning eight years of experience in communications, Andrea has engaged with Indigenous communities on behalf of a local petroleum producer, published a bi-weekly magazine for the German business community in China, transformed engineers into media spokespeople, built the largest Twitter following of any Canadian municipality, and was recently honoured at the 2017 Hashtag Awards as Community Manager of the Year. Another career highlight: Wayne Brady improv singing about hrt work to the tune of Sam Smith’s “Stay With Me”. Beginning mid-August she’ll be joining forces with Benevity, a Calgary-based tech company empowering socially conscious brands to make a real difference.


In the News: EatSleepRIDE

This post showcases the media coverage of our client EatSleepRIDE.

It is updated whenever new media coverage is released.

Canadian startup EatSleepRIDE, in partnership with Harley-Davidson® Canada, announced the final phase of the H-D® 100 Challenge at the end of June. The H-D® 100 Challenge rewarded Canadian motorcyclists for their love of the road, and encouraged them to get out, connect with other enthusiasts, and explore Canada’s best riding. The contest ended on July 29, 2017 at 9:00 am EST, and the grand prize draw for the contest took place on August 21, 2017.

Here are some articles about the H-D® 100 Challenge: