In the News: Vital Partners Inc.

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This post showcases the media coverage of our client Vital Partners Inc.
It is updated whenever new media coverage is released.


What can employers do to create a better mental health environment in the workplace? Alberta Venture interviewed Vital Partners Inc. co-principal Andrea Shandro on the topic for their March/April 2017 issue.

Here is an excerpt from the article:

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In the News: aclaro softworks inc.

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This post showcases the media coverage of our client aclaro softworks inc.
It is updated whenever new media coverage is released. 


aclaro softworks inc., a trusted provider of oil and gas software, has created a new, pre-configured version of their industry-leading Reserves management software product, petroLook Reserves. The new product is designed to have U.S. operators of any size implement the software and be compliant in 30 days.

The news has been shared in several oil and gas publications, including: (more…)

Questions for Journalists: Prateek Jose

We have been reaching out to journalists and media professionals to chat with them about their experiences in the industry. For our latest ‘Questions for Journalists’ we had the opportunity to interview Prateek Jose, a technology journalist from India with bylines at Snapmunk and Gizmodo India. He also works as a marketing strategist at Wirality, a new media marketing agency.

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This Month in Public Relations: PR Strategies

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Did you know that effective PR starts with a good PR strategy? That stunt that seemed so spontaneous probably took months of planning. That story in the latest issue of Avenue Calgary – it was pitched 7 months ago. Strategy is a huge component of the work we do, so we rounded up some of best articles we could find with advice on how to build a good one:

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The Puzzle Pieces That Make Up PR Strategies


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Any good public relations campaign must start with a plan. With this in mind, how do you go about making “a plan”? At The Agency we have system (as most PR cohorts do). So what’s our plan? After getting to know a new client and identifying their PR needs, we formulate a step-by-step guide that serves as a roadmap for the campaign roll-out. Here are some of the components that we use for our public relations strategies – our “plans”.

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